The Fortune
is in the Follow-Up
Automate with Heart
to Grow Your Business
Discover how to stop leads slipping through the cracks, save hours every week, and create a customer journey that works for you, even when you're busy.
Wednesday, 5 August 2026
9:30 AM – 11:00 AM
(90 Mins)
Wurriki Nyal Civic PrecinctGeelong, VIC
Stop Letting Opportunities Slip Through the Cracks
In just 90 minutes, you'll discover practical strategies you can start using immediately.
FIND YOUR
FOLLOW-UP GAPS
Discover exactly where leads, customers, and opportunities are falling through the cracks in your business.
Learn how to identify the hidden "money leaks" that are costing you time, revenue, and potential clients every single week.
MAP YOUR
CUSTOMER JOURNEY
Understand the OmniSAM 7 Stages of the Customer Lifecycle and learn how to guide people from their first enquiry through to becoming loyal, repeat customers.
You'll leave with a clearer picture of what should happen at every stage.
AUTOMATE
WITH HEART
Learn which follow-up tasks should be automated, which should stay personal, and how to build systems that save time while creating a better customer experience.
Discover how to grow your business without sounding robotic.
YOUR WORKSHOP JOURNEY
The 4 Steps to
Smarter Business Growth
STEP ONE
DISCOVER THE GAPS
Uncover the hidden follow-up leaks that may be costing your business valuable time, revenue, and customer relationships.
STEP TWO:
MAP THE
JOURNEY
Learn the OmniSAM 7 Stages of the Customer Lifecycle and understand exactly what should happen from the first enquiry through to loyal, repeat customers.
STEP THREE:
PRIORITISE WHAT TO AUTOMATE
Not everything should be automated.
Discover which follow-up tasks will create the biggest impact first, saving time while improving your customer experience.
STEP FOUR:
BUILD YOUR ACTION PLAN
Know exactly where to start, what to improve first, and how to grow your business with thoughtful automation instead of relying on memory.
MEET YOUR WORKSHOP HOST
Sally Sparks-Cousins
For over 20 years, I've helped business owners, coaches, consultants, and service professionals simplify the way they attract, nurture, and retain customers.
I've seen firsthand that most businesses don't need more leads. They need better systems.
That's why I developed the OmniSAM Customer Lifecycle Framework, helping businesses automate repetitive follow-up, create exceptional customer experiences, and build sustainable growth without losing the personal touch.
During this workshop, I'll show you the same practical strategies we use every day to help businesses stop opportunities slipping through the cracks and build systems that work, even when they're busy.
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